OPSHQ v2.3LA --:--:--

FIG. 01 — DIAGNOSIS

Companies don't fail at scale.
Their systems do.

I install the operating infrastructure that survives the next stage. Twenty years. Two acquisitions. From the inside.

// or do it the normal way: start a conversation →

ANAPLANNARVARLUMISYRUP TECHGOOGLESPOTIFYACTIVISIONANAPLANNARVARLUMISYRUP TECHGOOGLESPOTIFYACTIVISION

FIG. 02 — DEPLOYMENT RECORD

Selected deployments.

DEPLOYMENT 01/032022 — 20235 MO

Anaplan

GTM Integration

Led the five-month migration from HubSpot to Salesforce across a six hundred million dollar revenue organization. Rebuilt the GTM data model so revenue, marketing, and finance worked from one source of truth.

ARR at deploy$0M
Migration window0 mo
Systems merged0 → 1
DEPLOYMENT 02/032020 — 202224 MO

Narvar

Post-Acquisition Integration

Integrated Lumi into Narvar after acquisition. Stood up a Metabase business intelligence layer used by more than one hundred operators daily. Aligned two operating systems without breaking either.

ARR at scale$0M+
Daily BI users0+
Orgs integrated0
DEPLOYMENT 03/032015 — 202060 MO

Lumi

Series A → Acquisition

Built and ran the operating function from Series A through acquisition. Grew a vendor network of more than three hundred partners and drove error rates from over six percent to under one percent at scale.

Vendor network0+
Units per year0M+
Error rate0% → <1%

FIG. 03 — OPERATING METHOD

Diagnose. Build. Exit.

#1 DIAGNOSE

First week is listening. Customers, team, data, vendors. The real problem is rarely the one in the brief.

#2 BUILD

Systems that depend on heroes break. I design process and tooling for the operators who will run it after I leave.

#3 EXIT

Documented. Hired. Handed off. Success is the day no one needs to call me.

PLATE 01 — THE OPERATOR

Twenty years inside companies that had to grow up fast.

Two decades running operations at companies on the line between scrappy and serious. Sometimes the line moves under your feet. That is usually when I get the call.

Migrations. Integrations. Vendor networks. Forecasting. The plumbing that decides whether a Series B becomes a Series C or quietly stalls.

Nicholas Martin, founder of OpsHQ
Nicholas Martin — Founder, Operating PartnerPL. 01

FIG. 04 — INITIATE

Tell me what's breaking.

RESPONSE <24H // ONE CONVERSATION, NO DECKS